Expertise: Dynamic marketing capabilities, measuring marketing performance, brand equity, and how marketing and advertising actually work. Also promoting marketing to non-marketers, government regulation and and 'taxpayer value', i.e. better public services at less public sector cost.

Areas of Interest: Editorial Review Boards: Journal of Marketing, Psychology & Marketing, Journal of Neuroscience, Psychology, and Economics, and International Journal of Advertising. Fellow: Adam Smith Institute, Marketing Society and Australian Marketing Institute. Board member, Performance Measurement Association.